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executive coaching

"A Provocative Proposition"

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The Provocative Proposition: A Case Study

Let's explore an example derived from a real relationship. Naturally, certain key facts have been altered to protect confidentiality. The male client, who we will refer to as Sam, is one of five group directors for a midwestern market research firm. The firm is one of several portfolio companies owned by a holding company located in Chicago.

Sam had been at a meeting in which he had the occasion to speak with the Global Vice President (GVP) of Human Resources, with whom he had a long-standing relationship. Sam told his friend and colleague about a series of struggles that he had been experiencing during the last 10 months. Coincidentally, Sam's manager had expressed to the same GVP on an earlier occasion that she had concerns that Sam was in over his head, and that she had doubts about whether or not Sam was the right person for the job.

The GVP suggested to Sam that he felt Sam would benefit from working with a coach. Sam welcomed the assistance. In the initial coaching session, Sam told a variety of stories. Unfortunately, they didn't have happy endings. They were about his relationship with his manager; why the numbers were off for the whole firm; how he was unable to further penetrate his markets because of slow product development; the difficulty of being pressured by the absentee executives of a holding company who did not understand his firm's business; and the challenge of overseeing inexperienced field managers in key positions.

The coach asked Sam to think of the various stories as the current chapter in a longer story. Sam was also urged to share some of the earlier chapters, particularly chapters in which Sam faced and overcame an obstacle as a hero in victory, and chapters in which he experienced setbacks as a hero in retreat. Later, Sam introduced and described key figures who appeared in the story and elaborated on their relationships with him. At another point, the coach asked Sam to list the personal gifts that historically brought him success or victory. Together, the coach and Sam assembled a story of success and satisfaction.

In helping Sam reconstruct the story, the coach continually probed Sam about the characteristics and sensations associated with the hero in victory versus the hero in retreat. The coach helped Sam identify traits of each version of the hero. Sam needed to learn how to notice "in the moment," which version he was running and then choose the more powerful story.

Later, Sam explored his current behavior. Particularly, he looked at how he was spending his time at work. He was dismayed by the immediate flash of insight of discovering that his recent behavior more resembled the hero in retreat.

However, he could not see how to engage his gifts (doggedness, planning, self-discipline, open-mindedness, problem-solving capabilities) to address his current struggles.

Sam was directed to complete several homework assignments. In one assignment, Sam was encouraged to write a story in which a hero who possesses gifts like his overcame challenges that resembled his own.

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executive coaching